Goldensun's InterNET MARKETING


Search Engine Marketing (SEM)

SEM is a process to achieve higher placement and visibility in both paid and natural result pages of the most popular search engines like Google and Yahoo.

(a) Search Engine Optimization

The process of Search Engine Optimization is what will bring up the Web site at the top of the search results when a prospective customer performs a Google or Yahoo search looking to buy a particular product.

At Golden Sun, we believe that SEO is part science and part art and it involves the tweaking of internal and external factors of a site with an intention to receive traffic from search engines for targeted search terms. Golden Sun is committed towards offering white hat guaranteed SEO to online businesses across the spectrum with complete professionalism, dedication and transparency.

Search Engine like Google follows many factors to rank websites in the result page. Following are the two major factors that every website owner should focus to improvise their search engine visibility.

On-Page Optimization

  1. Keyword Research and Optimization
  2. Title Tag
  3. Meta Description
  4. Images Optimization
  5. H Tags
  6. Copy Writing

Off-Page Optimization

  1. link building
  2. Directory Submission
  3. Blog Maintenance
  4. Article Submission
  5. Social Bookmarking
 
(b) The Pay Per Click Process
 
Pay-per-click advertising or PPC is one of the online advertising forms where visitors are directed to an advertiser's site after clicking on an advertisement that is present on the web page and the advertiser pays certain amount for each visitor on a per-click basis. PPC involves creating and placing ads in the margins of the search engine result pages. Example: (Google Sponsored Results via Google adwords).
 
At Golden Sun, we provide professional PPC service right from setting-up the campaign from scratch and optimizing it by analyzing it at the granular level in order to get quality clicks and drive targeted traffic that converts within the budget allocated to ensure positive ROI
 
(c) Social Media Marketing
 
The goal of Social Media Optimization is to create a branded online presence through the use of social media and bookmarking Web sites. This will allow your Website to: Connect to a larger audienceSpread its reach and deliver the messageTrack the online reputation and trendsProvide the SEO back link benefits
 
GoldenSun will adopt the following methods to market your Web site via social media channels. Social media encompasses innumerable Web sites and platforms and your Web site will be best served by participating in Facebook, Twitter, YouTube and other social bookmarking sites. 
 
Facebook  
 
GoldenSun shall be taking care of the facebook marketing efforts through:
 
  1. Custom Fan Page Creation
  2. Daily Wall Postings
  3. Facebook Ad-Campaign 
  4. Facebook Store Set-up
  5. Facebook Notes 
  6. Facebook Performance Tracking 
 
Twitter   
 
GoldenSun shall be using this Micro-blogging platform to connect with users. GoldenSun will tweet necessary information, recent blog posts, interact with twitter community and so on.
 
  1. Custom twitter page creation
  2. Daily tweets and updates
  3. Twitter community creation 
  4. Twitter Performance Tracking
 
Video Marketing  

GoldenSun will perform video submission on video sharing sites like Youtube, Dailymotion, MetaCafe, Vimeo, etc with SEO friendly description about the video. 
 
Social Bookmarking and Sharing

GoldenSun will manually bookmark the pages of your Web site on top social bookmarking sites like Digg, Delicious, Reddit, Stumbleupon, Diigo, Bibsonomy etc.